Adidas and web3 app STEPN GO are making a bold move from the digital world of non-fungible tokens (NFTs) to the physical market as they prepare to launch a new sneaker collection on Dec.13. The upcoming sneaker drop will feature limited-edition adidas Ultraboost 5 footwear – and only 1,200 pairs will be available. The announcement follows a year of collaboration between the two companies, which successfully released 1,000 STEPN GO x Adidas Genesis NFT sneakers in April. The move signals a shift in how major brands are blending the virtual and physical worlds to redefine consumer engagement and product experiences. To continue reading this as well as other DeFi and Web3 news, visit us at thedefiant.io